Public · United Kingdom

Oxford Brookes - Hospitality & Tourism

Oxford Brookes: Where global hospitality leaders find their belonging.

Oxford, United Kingdom Est. 1865 · 161 yrs #8 worldwide Official site

Programs

11

across degree levels

Students

1,200

40% international

Acceptance

60%

selective

Tuition (mid)

$22k

full programme

AI-augmentation

80%

upside for grads

The school

What you need to know

Institution type

Public

Accreditation

Faculty ratio

1 : 15

Languages

English

Hospitality rank

#8

AI-readiness

Strong

Oxford Brookes University, established in 1865 in Oxford, United Kingdom, offers a distinguished environment for students pursuing Hospitality & Tourism. The institution is recognized for its academic standing, being ranked in the top 10 in South East England by the Times/Sunday Times Good University Guide 2025. Furthermore, it is listed among the world's top universities in 24 subject areas by the QS World University Rankings by Subject 2026, underscoring its broad academic excellence.

The university emphasizes strong outcomes for its graduates. According to the HESA Graduate Outcomes Survey 2023/24, published in June 2026, 86% of full-time undergraduate students are either employed or engaged in further study 15 months after graduation. This highlights the institution's commitment to preparing students for successful careers and continued academic pursuits. Oxford Brookes also actively engages in research and innovation, with a team of over 800 experts addressing global challenges across society, the economy, and technology. This research focus contributes to a dynamic learning environment, connecting students with current industry advancements and societal needs.

Oxford Brookes University is dedicated to a forward-looking vision, outlined in its 2035 strategy. This strategy, developed in collaboration with students, staff, and the local community, articulates an ambitious future for the institution. The university offers various study options, including undergraduate and postgraduate courses, and provides resources such as campus tours and prospectuses for prospective students. Its commitment to student success, research, and community engagement positions Oxford Brookes as a notable institution for hospitality and tourism education.

Across all programs, graduates face a hospitality industry mid-way through an AI transition: roughly 37% of entry-level task time is automatable today, while 80% of a graduate's output can be amplified by current AI tools. We break this down per program below.

By the numbers

The data on this school

Application volume — trailing 7 years

Applications received per intake.

Global hospitality rank — trajectory

Lower is better. Movements year-over-year.

Graduate employment, 6mo

96%

Placed via school network

94%

Student–faculty ratio

1 : 15

International student share

40%

11 programs

Programs offered

ProgramLevelDurationTuitionAI exposure
BBA in International Hospitality Management
hospitality management
bachelor36 mo$18,000
62%
MSc in Global Hospitality Leadership
hospitality management
master18 mo$26,000
62%
Grand Diplôme in Culinary Arts
culinary arts
diploma9 mo$18,000
34%
BA (Hons) in Tourism Management
tourism
bachelor
71%
BA in Event Management
event management
bachelor
64%
MSc in International Event Management
event management
master
64%
MSc in International Tourism Management
tourism
master
71%
MBA in Hospitality & Tourism
hospitality management
mba12 mo$31,000
62%
MBA in Hospitality & Tourism — Leadership Track
hospitality leadership
mba12 mo$31,000
62%
MBA in Hospitality & Tourism — Luxury Track
luxury hospitality
mba12 mo$31,000
62%
MBA in Hospitality & Tourism — Revenue Track
revenue management
mba12 mo$31,000
62%

Programs by degree level

Distribution across credentials.

2026 outlook

AI impact — by program

Every hospitality discipline is being reshaped at a different speed. Below is the AI exposure profile for each program at Oxford Brookes - Hospitality & Tourism, with the specific tasks being automated, the work being amplified, and the tools graduates should be fluent in before they leave.

Automation risk vs augmentation upside

Per program — automation is what AI removes, augmentation is what AI multiplies.

School-wide opportunity score

84/100

Projected salary premium: +19% by yr 5

Augmentation minus automation, normalised 0–100.

bachelor · hospitality management

BBA in International Hospitality Management

Exposure

62%

Automation

38%

Augmentation

78%

BBA in International Hospitality Management at Oxford Brookes - Hospitality & Tourism sits in the moderate-exposure band of the AI-impact curve. Roughly 38% of the entry-level task surface is now automatable, while 78% of a graduate's output can be amplified by AI tools. The net effect: graduates who treat AI as a co-pilot are projected to earn +14% more by year five than peers who don't. High augmentation, low replacement — managers who use AI will out-earn those who don't.

AI is taking over

  • Shift scheduling & forecasting
  • Guest feedback triage and sentiment scoring
  • Routine SOP & training-doc drafting
  • Inventory and par-level recalculations

AI amplifies

  • +Personalised guest journey design
  • +Dynamic upsell and bundling strategy
  • +Owner / asset reporting with AI narrative
  • +AI-led concierge oversight and escalation
ChatGPT EnterpriseCendyn / RevinateDuettoNotion AIGlean

master · hospitality management

MSc in Global Hospitality Leadership

Exposure

62%

Automation

34%

Augmentation

84%

MSc in Global Hospitality Leadership at Oxford Brookes - Hospitality & Tourism sits in the moderate-exposure band of the AI-impact curve. Roughly 34% of the entry-level task surface is now automatable, while 84% of a graduate's output can be amplified by AI tools. The net effect: graduates who treat AI as a co-pilot are projected to earn +22% more by year five than peers who don't. High augmentation, low replacement — managers who use AI will out-earn those who don't.

AI is taking over

  • Shift scheduling & forecasting
  • Guest feedback triage and sentiment scoring
  • Routine SOP & training-doc drafting
  • Inventory and par-level recalculations

AI amplifies

  • +Personalised guest journey design
  • +Dynamic upsell and bundling strategy
  • +Owner / asset reporting with AI narrative
  • +AI-led concierge oversight and escalation
ChatGPT EnterpriseCendyn / RevinateDuettoNotion AIGlean

diploma · culinary arts

Grand Diplôme in Culinary Arts

Exposure

34%

Automation

28%

Augmentation

54%

Grand Diplôme in Culinary Arts at Oxford Brookes - Hospitality & Tourism sits in the low-exposure band of the AI-impact curve. Roughly 28% of the entry-level task surface is now automatable, while 54% of a graduate's output can be amplified by AI tools. The net effect: graduates who treat AI as a co-pilot are projected to earn +6% more by year five than peers who don't. Lowest replacement risk in hospitality — hands stay human, the back-office goes AI.

AI is taking over

  • Recipe scaling and costing
  • Allergen and nutrition label generation
  • Menu translation and localisation
  • Supplier price tracking

AI amplifies

  • +Menu R&D with generative ideation
  • +Plate photography & social content
  • +Wine & beverage pairing copy
ChatGPTMidjourneyMarginEdgeApicbaseNotion AI

Exposure

71%

Automation

52%

Augmentation

74%

BA (Hons) in Tourism Management at Oxford Brookes - Hospitality & Tourism sits in the high-exposure band of the AI-impact curve. Roughly 52% of the entry-level task surface is now automatable, while 74% of a graduate's output can be amplified by AI tools. The net effect: graduates who treat AI as a co-pilot are projected to earn +8% more by year five than peers who don't. Highest exposure in the discipline — traditional agency work is being rewritten end-to-end.

AI is taking over

  • Itinerary generation
  • Booking & ticketing flows
  • FAQ and customer-support handling
  • Translation across channels

AI amplifies

  • +Destination marketing with generative video
  • +Experience design and storytelling
  • +B2B trade & MICE intelligence
MindtripLaylaAmadeus CytricChatGPTSora

bachelor · event management

BA in Event Management

Exposure

64%

Automation

46%

Augmentation

75%

BA in Event Management at Oxford Brookes - Hospitality & Tourism sits in the moderate-exposure band of the AI-impact curve. Roughly 46% of the entry-level task surface is now automatable, while 75% of a graduate's output can be amplified by AI tools. The net effect: graduates who treat AI as a co-pilot are projected to earn +10% more by year five than peers who don't. Production work is being absorbed — strategy and on-site judgement command a premium.

AI is taking over

  • RSVP & guest-list management
  • Run-of-show & briefing drafts
  • Vendor RFP comparison
  • Post-event reporting

AI amplifies

  • +Hybrid-event design
  • +Sponsorship analytics
  • +Real-time attendee personalisation
CventBizzaboHopinChatGPTCanva AI

master · event management

MSc in International Event Management

Exposure

64%

Automation

42%

Augmentation

81%

MSc in International Event Management at Oxford Brookes - Hospitality & Tourism sits in the moderate-exposure band of the AI-impact curve. Roughly 42% of the entry-level task surface is now automatable, while 81% of a graduate's output can be amplified by AI tools. The net effect: graduates who treat AI as a co-pilot are projected to earn +18% more by year five than peers who don't. Production work is being absorbed — strategy and on-site judgement command a premium.

AI is taking over

  • RSVP & guest-list management
  • Run-of-show & briefing drafts
  • Vendor RFP comparison
  • Post-event reporting

AI amplifies

  • +Hybrid-event design
  • +Sponsorship analytics
  • +Real-time attendee personalisation
CventBizzaboHopinChatGPTCanva AI

Exposure

71%

Automation

48%

Augmentation

80%

MSc in International Tourism Management at Oxford Brookes - Hospitality & Tourism sits in the high-exposure band of the AI-impact curve. Roughly 48% of the entry-level task surface is now automatable, while 80% of a graduate's output can be amplified by AI tools. The net effect: graduates who treat AI as a co-pilot are projected to earn +15% more by year five than peers who don't. Highest exposure in the discipline — traditional agency work is being rewritten end-to-end.

AI is taking over

  • Itinerary generation
  • Booking & ticketing flows
  • FAQ and customer-support handling
  • Translation across channels

AI amplifies

  • +Destination marketing with generative video
  • +Experience design and storytelling
  • +B2B trade & MICE intelligence
MindtripLaylaAmadeus CytricChatGPTSora

mba · hospitality management

MBA in Hospitality & Tourism

Exposure

62%

Automation

30%

Augmentation

88%

MBA in Hospitality & Tourism at Oxford Brookes - Hospitality & Tourism sits in the moderate-exposure band of the AI-impact curve. Roughly 30% of the entry-level task surface is now automatable, while 88% of a graduate's output can be amplified by AI tools. The net effect: graduates who treat AI as a co-pilot are projected to earn +28% more by year five than peers who don't. High augmentation, low replacement — managers who use AI will out-earn those who don't.

AI is taking over

  • Shift scheduling & forecasting
  • Guest feedback triage and sentiment scoring
  • Routine SOP & training-doc drafting
  • Inventory and par-level recalculations

AI amplifies

  • +Personalised guest journey design
  • +Dynamic upsell and bundling strategy
  • +Owner / asset reporting with AI narrative
  • +AI-led concierge oversight and escalation
ChatGPT EnterpriseCendyn / RevinateDuettoNotion AIGlean

Investment

Tuition vs. peer schools

United Kingdom hospitality schools — mid tuition

Mid-point of published tuition ranges, in USD.

Min tuition

$18,000

Max tuition

$26,000

Country mid

$28,311

Head-to-head

Compare with similar schools