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Public · Spain

Les Heures - Universitat de Barcelona

UB continuing hospitality education.

Barcelona, Spain Official site

Programs

2

across degree levels

Students

1,273est.

51% international

Acceptance

35%est.

selective

Tuition (mid)

$31kest.

full programme

AI-augmentation

75%

upside for grads

OverviewBy the numbersProgramsAI impactTuitionCompareRequest info

The school

What you need to know

Institution type

Public

Accreditation

—

Faculty ratio

1 : 11

Languages

English

Hospitality rank

Unranked

AI-readiness

Strong

Les Heures - Universitat de Barcelona is a public institution based in Barcelona. The school offers 2 programs across hospitality management, culinary arts, tourism and adjacent disciplines.

Across all programs, graduates face a hospitality industry mid-way through an AI transition: roughly 45% of entry-level task time is automatable today, while 75% of a graduate's output can be amplified by current AI tools. We break this down per program below.

By the numbers

The data on this school

Application volume — trailing 7 years

Applications received per intake.

Global hospitality rank — trajectory

Lower is better. Movements year-over-year.

Graduate employment, 6mo

91%

Placed via school network

84%

Student–faculty ratio

1 : 11

International student share

51%

2 programs

Programs offered

ProgramLevelDurationTuitionAI exposure
Diploma in Yacht & Cruise Hospitality
yacht cruise
diploma——
62%
BA in Event Management
event management
bachelor——
64%

Programs by degree level

Distribution across credentials.

2026 outlook

AI impact — by program

Every hospitality discipline is being reshaped at a different speed. Below is the AI exposure profile for each program at Les Heures - Universitat de Barcelona, with the specific tasks being automated, the work being amplified, and the tools graduates should be fluent in before they leave.

Automation risk vs augmentation upside

Per program — automation is what AI removes, augmentation is what AI multiplies.

School-wide opportunity score

74/100

Projected salary premium: +9% by yr 5

Augmentation minus automation, normalised 0–100.

Exposure

62%

Automation

44%

Augmentation

74%

Diploma in Yacht & Cruise Hospitality at Les Heures - Universitat de Barcelona sits in the moderate-exposure band of the AI-impact curve. Roughly 44% of the entry-level task surface is now automatable, while 74% of a graduate's output can be amplified by AI tools. The net effect: graduates who treat AI as a co-pilot are projected to earn +8% more by year five than peers who don't. High augmentation, low replacement — managers who use AI will out-earn those who don't.

AI is taking over

  • —Shift scheduling & forecasting
  • —Guest feedback triage and sentiment scoring
  • —Routine SOP & training-doc drafting
  • —Inventory and par-level recalculations

AI amplifies

  • +Personalised guest journey design
  • +Dynamic upsell and bundling strategy
  • +Owner / asset reporting with AI narrative
  • +AI-led concierge oversight and escalation
ChatGPT EnterpriseCendyn / RevinateDuettoNotion AIGlean

bachelor · event management

BA in Event Management

Exposure

64%

Automation

46%

Augmentation

75%

BA in Event Management at Les Heures - Universitat de Barcelona sits in the moderate-exposure band of the AI-impact curve. Roughly 46% of the entry-level task surface is now automatable, while 75% of a graduate's output can be amplified by AI tools. The net effect: graduates who treat AI as a co-pilot are projected to earn +10% more by year five than peers who don't. Production work is being absorbed — strategy and on-site judgement command a premium.

AI is taking over

  • —RSVP & guest-list management
  • —Run-of-show & briefing drafts
  • —Vendor RFP comparison
  • —Post-event reporting

AI amplifies

  • +Hybrid-event design
  • +Sponsorship analytics
  • +Real-time attendee personalisation
CventBizzaboHopinChatGPTCanva AI

Investment

Tuition vs. peer schools

Spain hospitality schools — mid tuition

Mid-point of published tuition ranges, in USD.

Min tuition

—

Max tuition

—

Country mid

$26,137

Head-to-head

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