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Private · Spain

Les Roches Marbella

Swiss hospitality, Spanish sun

Marbella, Spain Est. 1995 · 31 yrs #20 worldwide Official site

Programs

5

across degree levels

Students

2,000

88% international

Acceptance

78%

selective

Tuition (mid)

$25k

full programme

AI-augmentation

82%

upside for grads

OverviewBy the numbersProgramsAI impactTuitionCompareRequest info

The school

What you need to know

Institution type

Private

Accreditation

—

Faculty ratio

1 : 10

Languages

{English}

Hospitality rank

#20

AI-readiness

Strong

Spanish campus of Les Roches delivering Swiss-style hospitality on the Costa del Sol.

Across all programs, graduates face a hospitality industry mid-way through an AI transition: roughly 36% of entry-level task time is automatable today, while 82% of a graduate's output can be amplified by current AI tools. We break this down per program below.

By the numbers

The data on this school

Application volume — trailing 7 years

Applications received per intake.

Global hospitality rank — trajectory

Lower is better. Movements year-over-year.

Graduate employment, 6mo

92%

Placed via school network

83%

Student–faculty ratio

1 : 10

International student share

88%

5 programs

Programs offered

ProgramLevelDurationTuitionAI exposure
Bachelor of Science in Global Hospitality Management
hospitality management
bachelor48 mo—
62%
Bachelor of Science in Sports Business Management
other
bachelor48 mo—
62%
Master of Science in International Hospitality Management
hospitality management
master12 mo—
62%
Master of Science in International Hotel Management
hotel management
master15 mo—
62%
Master of Science in Marketing and Management for Luxury Tourism
luxury hospitality
master15 mo—
62%

Programs by degree level

Distribution across credentials.

2026 outlook

AI impact — by program

Every hospitality discipline is being reshaped at a different speed. Below is the AI exposure profile for each program at Les Roches Marbella, with the specific tasks being automated, the work being amplified, and the tools graduates should be fluent in before they leave.

Automation risk vs augmentation upside

Per program — automation is what AI removes, augmentation is what AI multiplies.

School-wide opportunity score

87/100

Projected salary premium: +19% by yr 5

Augmentation minus automation, normalised 0–100.

Exposure

62%

Automation

38%

Augmentation

78%

Bachelor of Science in Global Hospitality Management at Les Roches Marbella sits in the moderate-exposure band of the AI-impact curve. Roughly 38% of the entry-level task surface is now automatable, while 78% of a graduate's output can be amplified by AI tools. The net effect: graduates who treat AI as a co-pilot are projected to earn +14% more by year five than peers who don't. High augmentation, low replacement — managers who use AI will out-earn those who don't.

AI is taking over

  • —Shift scheduling & forecasting
  • —Guest feedback triage and sentiment scoring
  • —Routine SOP & training-doc drafting
  • —Inventory and par-level recalculations

AI amplifies

  • +Personalised guest journey design
  • +Dynamic upsell and bundling strategy
  • +Owner / asset reporting with AI narrative
  • +AI-led concierge oversight and escalation
ChatGPT EnterpriseCendyn / RevinateDuettoNotion AIGlean

Exposure

62%

Automation

38%

Augmentation

78%

Bachelor of Science in Sports Business Management at Les Roches Marbella sits in the moderate-exposure band of the AI-impact curve. Roughly 38% of the entry-level task surface is now automatable, while 78% of a graduate's output can be amplified by AI tools. The net effect: graduates who treat AI as a co-pilot are projected to earn +14% more by year five than peers who don't. High augmentation, low replacement — managers who use AI will out-earn those who don't.

AI is taking over

  • —Shift scheduling & forecasting
  • —Guest feedback triage and sentiment scoring
  • —Routine SOP & training-doc drafting
  • —Inventory and par-level recalculations

AI amplifies

  • +Personalised guest journey design
  • +Dynamic upsell and bundling strategy
  • +Owner / asset reporting with AI narrative
  • +AI-led concierge oversight and escalation
ChatGPT EnterpriseCendyn / RevinateDuettoNotion AIGlean

Exposure

62%

Automation

34%

Augmentation

84%

Master of Science in International Hospitality Management at Les Roches Marbella sits in the moderate-exposure band of the AI-impact curve. Roughly 34% of the entry-level task surface is now automatable, while 84% of a graduate's output can be amplified by AI tools. The net effect: graduates who treat AI as a co-pilot are projected to earn +22% more by year five than peers who don't. High augmentation, low replacement — managers who use AI will out-earn those who don't.

AI is taking over

  • —Shift scheduling & forecasting
  • —Guest feedback triage and sentiment scoring
  • —Routine SOP & training-doc drafting
  • —Inventory and par-level recalculations

AI amplifies

  • +Personalised guest journey design
  • +Dynamic upsell and bundling strategy
  • +Owner / asset reporting with AI narrative
  • +AI-led concierge oversight and escalation
ChatGPT EnterpriseCendyn / RevinateDuettoNotion AIGlean

Exposure

62%

Automation

34%

Augmentation

84%

Master of Science in International Hotel Management at Les Roches Marbella sits in the moderate-exposure band of the AI-impact curve. Roughly 34% of the entry-level task surface is now automatable, while 84% of a graduate's output can be amplified by AI tools. The net effect: graduates who treat AI as a co-pilot are projected to earn +22% more by year five than peers who don't. High augmentation, low replacement — managers who use AI will out-earn those who don't.

AI is taking over

  • —Shift scheduling & forecasting
  • —Guest feedback triage and sentiment scoring
  • —Routine SOP & training-doc drafting
  • —Inventory and par-level recalculations

AI amplifies

  • +Personalised guest journey design
  • +Dynamic upsell and bundling strategy
  • +Owner / asset reporting with AI narrative
  • +AI-led concierge oversight and escalation
ChatGPT EnterpriseCendyn / RevinateDuettoNotion AIGlean

Exposure

62%

Automation

34%

Augmentation

84%

Master of Science in Marketing and Management for Luxury Tourism at Les Roches Marbella sits in the moderate-exposure band of the AI-impact curve. Roughly 34% of the entry-level task surface is now automatable, while 84% of a graduate's output can be amplified by AI tools. The net effect: graduates who treat AI as a co-pilot are projected to earn +22% more by year five than peers who don't. High augmentation, low replacement — managers who use AI will out-earn those who don't.

AI is taking over

  • —Shift scheduling & forecasting
  • —Guest feedback triage and sentiment scoring
  • —Routine SOP & training-doc drafting
  • —Inventory and par-level recalculations

AI amplifies

  • +Personalised guest journey design
  • +Dynamic upsell and bundling strategy
  • +Owner / asset reporting with AI narrative
  • +AI-led concierge oversight and escalation
ChatGPT EnterpriseCendyn / RevinateDuettoNotion AIGlean

Investment

Tuition vs. peer schools

Spain hospitality schools — mid tuition

Mid-point of published tuition ranges, in USD.

Min tuition

$23,990

Max tuition

$25,910

Country mid

$24,544

Head-to-head

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